Token.com: Combining TikTok and Crypto to Bring Web3 to Billions
What if crypto trading were no longer as dry and complicated as a financial exchange, but an entertaining experience like surfing TikTok? Token.com is doing just that by reinventing the entire investing experience through video content, creators, and social interaction.
In a recent conversation with BeInCrypto, CEO Mel Gelderman shared his long-term vision for Token.com – a crypto trading platform that combines video discovery and social interaction features to attract the next generation of users in the Web3 space.
The “Swipe to Invest” Experience
Launching in 2023, Token.com offers an in-app trading experience through short-form videos – where users can discover and purchase tokens directly from shared content. Each video is linked to a token, and rather than relying on likes or comments, the platform's algorithm rates content based on actual trading performance.
"We're not competing with Coinbase or Binance. Our goal is to capture the user's attention, which is where TikTok and Instagram dominate," Gelderman said.
Unlike traditional exchanges, Token.com offers a dynamic discovery experience where creators can lead their communities to new investment opportunities - through the content they create.
Creator Reward Model
Token.com is not just a place to discover tokens, but also a place to redefine the role of creators in the crypto economy. On the platform, creators share revenue directly from transactions that occur when users watch videos and buy and sell tokens.
“Imagine someone like Joe Rogan coming on the platform and interviewing Web3 founders – those videos could generate millions of dollars in transaction value, and the creators deserve to be rewarded for that,” Gelderman notes.
Additionally, crypto projects can “boost” their content on the platform with token rewards, creating an ecosystem where all stakeholders benefit from real-world engagement.
Unlocking Launchpad for the Web3 community
Later this year, Token.com plans to launch a Launchpad feature – allowing creators and founders to issue their own tokens directly on the platform. This is a huge step towards democratizing any idea, allowing users to not only invest but also support their favorite projects from the very beginning.
All of this functionality will revolve around the utility of \$TOKEN – the platform’s native token. Users and creators can unlock full features, rewards, and access by holding or staking \$TOKEN.
Security and Global Orientation
In terms of security, Token.com uses a non-custodial wallet model, ensuring users have full control over their assets. Wallets are initialized on personal devices and secured through familiar methods such as Gmail or Apple ID, balancing security and user experience.
However, regulatory compliance in markets like the UK or Europe is a major challenge. Rather than confining themselves to opaque frameworks, Token.com is looking to developing markets like Latin America, Asia, and Africa – where regulations are more open to financial innovation.
“We want to build Token.com in places where innovation is welcome. These markets not only have great growth potential but are also very aligned with the Web3 philosophy,” Gelderman concludes.
Token.com is not just building an investment app, but a social platform for the Web3 generation – where users can entertain, explore, and invest with just a swipe of the screen.