PIXEL Soars 150% in April as Social Media Wave Peaks — GameFi Revival?
Despite the recent decline in the GameFi market, the Pixels project’s PIXEL token is surprising with its outstanding growth. In April 2025, PIXEL increased in price by 150%, bringing the pixel-style game on Ronin Network back into the spotlight.
PIXEL Rebounds Amid GameFi’s Dilemma
PIXEL rose from $0.019 at the beginning of the month to $0.05 before slightly correcting to $0.045, according to data from CoinMarketCap. This is a significant recovery compared to many other GameFi tokens that are still struggling at the bottom.
Notably, PIXEL’s trading volume on CEX exchanges has exceeded $250 million — 10 times higher than the previous daily average. This reflects the return of money to the once-discredited asset class.
Social media volume peaks in 2025
The biggest reason for PIXEL’s rally is not technical, but social media. According to data from LunarCrush, on April 22, Pixels recorded more than 376,000 interactions on social platforms — including likes, retweets, comments, and views. This is the highest level since early 2025, surpassing even the initial listing period.
The social media boom began after founder Luke Barwikowski announced a series of new updates to the ecosystem. Accordingly, the project will shift from optimizing the number of users to increasing the quality of interactions, improving the gameplay mechanism, and upgrading the tokenomics model.
Strategy Change: Focus on Long-Term Value
Updates include:
- Increased PIXEL withdrawal fees to encourage long-term staking.
- Introduced a new in-game token called vPIXEL, which is usable in-game and has no withdrawal fees.
- Increased staking rewards based on in-game activity.
“Pixels has learned a lot over the past year. We are adjusting our strategy to focus more on long-term users and engaging gameplay,” Luke shared on X.
It’s too early to talk about GameFi’s comeback
Despite its strong recovery, PIXEL is still trading 95% below its $1 launch peak. Data from Chainplay shows that more than 90% of GameFi projects have failed, with an average lifespan of just four months and most investors suffering heavy losses.
However, PIXEL's resurgence could be an indicator that projects with a clear strategic direction and community engagement still have a chance to bounce back — especially as GameFi regains confidence after a prolonged period of crisis.