MicroStrategy Effect Spreads: Global Traditional Finance Firms Aggressively Build Bitcoin War Chests
The wave of investing in Bitcoin as a strategic reserve asset is spreading globally, as more traditional finance firms (TradFi) follow MicroStrategy in converting their treasuries to digital assets.
From Latin America to the Middle East, Asia and the United States, listed companies are expanding their Bitcoin (BTC) holdings, demonstrating strong confidence in BTC as a hedge against macro volatility and a long-term store of value.
Méliuz Paves the Way in Brazil: First South American Country to Have a Bitcoin Treasury Company
On May 15, listed fintech firm Méliuz made history by officially becoming the first listed company in Brazil to hold Bitcoin in its treasury. Méliuz Chairman Israel Salmen called it a “historic day” as shareholders approved the BTC reserve strategy.
The company currently owns 320.2 BTC worth around $33.3 million, including a recent large purchase of $28.4 million at an average price of around $103,604 per BTC – representing a potential 600% return on previous transactions.
The Middle East Gets Into the Game: Bahrain and UAE Start Stockpiling BTC
In the Middle East, Al Abraaj Restaurants Group – a Bahrain-listed company – has officially announced the purchase of 5 BTC, marking the start of its Bitcoin treasury strategy in the region. The company has also partnered with 10X Capital (US) to launch a Bitcoin holding expansion plan, with the aim of increasing shareholder value and becoming the “MicroStrategy of the Middle East”.
Meanwhile, Abu Dhabi’s sovereign wealth fund Mubadala has increased its holdings of BlackRock’s iShares Bitcoin Trust ETF (IBIT) to 8.7 million shares, according to its latest 13F filing with the SEC, bolstering its belief in the Bitcoin ETF as a strategic investment vehicle.
Europe and Asia accelerate: Coinsilium and Remixpoint expand BTC portfolio
In the UK, Coinsilium Group – an AQUIS-listed Web3 investment firm – raised $1.6 million to develop a Bitcoin treasury subsidiary in Gibraltar called Forza. The fundraising was “oversubscribed,” indicating strong interest from institutional investors.
In Japan, Remixpoint – a smart energy systems developer – spent another $3.4 million to buy 32.83 BTC, bringing its total holdings to 648.82 BTC. The move reflects a long-term commitment to Bitcoin as “digital gold.”
US: From DDC Enterprise to 21 Capital – TradFi Enters Active Phase
Not left out of the global wave, companies in the US are also implementing ambitious Bitcoin accumulation strategies. DDC Enterprise, a cross-border e-commerce company, aims to hold 5,000 BTC within 36 months. CEO Norma Chu emphasized that BTC is “a store of value that fits perfectly with a long-term strategy.”
Also in May, Cantor Fitzgerald, SoftBank, Tether and Bitfinex joined forces to launch a new Bitcoin investment firm called 21 Capital. On May 13, the company made its first transaction: buying 4,812 BTC worth nearly $459 million – one of the largest deals of the year.
Not Just Bitcoin: Ethereum and Other Digital Assets Are Getting Attention
In addition to Bitcoin, other digital assets are also gaining attention. Blockchain technology company BTCS announced that it will allocate $57.8 million to Ethereum (ETH), becoming one of the first to choose ETH as its primary treasury asset instead of BTC.
Conclusion: TradFi is moving into Web3 with strategic moves
The ripple effect from MicroStrategy has extended beyond the US, prompting global companies to rethink how they operate their treasuries. Bitcoin, once considered a speculative asset, is now being seen as an integral part of traditional corporations’ long-term financial strategies.
The race to build a “BTC war chest” is accelerating – and it’s no longer a question of whether companies should buy Bitcoin, but when and how much.