Metaplanet Expands Bitcoin Ambitions with Eric Trump Appointment to Advisory Board

Japanese conglomerate Metaplanet has announced the appointment of Eric Trump, son of US President Donald Trump, to its newly formed Strategic Advisory Board. The announcement, made on March 21, underscores Metaplanet’s strategic vision to strengthen its influence in the global Bitcoin economy.

Eric Trump Joins Metaplanet to Strengthen Bitcoin Strategy

According to the official statement, Eric Trump’s appointment is to tap into his extensive experience in real estate, finance, brand development, and business growth strategy. Eric Trump is also known as a strong advocate of digital assets and blockchain innovation.

Additionally, Eric Trump serves as the Web3 ambassador for World Liberty Financial (WLFI), a Trump family-backed decentralized finance (DeFi) project focused on advancing financial freedom through decentralized technologies.

Taking advantage of Eric Trump's experience

"His business acumen and commitment to the Bitcoin community will be key to propelling Metaplanet into becoming one of the world's leading Bitcoin Treasury Companies," said Simon Gerovich, CEO of Metaplanet.

In addition to Eric Trump, Metaplanet's Strategic Advisory Board includes other industry leaders and financial experts committed to advancing the company's Bitcoin mission and continuing to innovate in the digital asset space.

Metaplanet's Bitcoin Investments Increase

Eric Trump's appointment comes as Metaplanet steps up its Bitcoin investment strategy. On March 18, the company announced the issuance of 2 billion yen ($13.4 million) in bonds. The proceeds from the bonds will be used to purchase more Bitcoin, further strengthening Metaplanet's asset portfolio.

Metaplanet has set an ambitious goal, hoping to own 10,000 Bitcoin by the end of this year and 21,000 BTC by the end of 2026. Currently, according to data from Bitcoin Treasuries, Metaplanet holds 3,200 BTC at an average cost of $83,107 per coin.

Despite achieving a 1.8% return on its initial investment, Metaplanet is still exposed to the risk of Bitcoin price fluctuations. In March 2025, the company faced potential losses if the Bitcoin price fell below the acquisition cost. Last week, Bitcoin prices even fell to as low as $76,555, putting pressure on the company’s portfolio.

Bitcoin Market VolatilityMetaplanet

However, after the sharp decline, the market has shown signs of a slight recovery. At the time of writing, Bitcoin is trading around $84,414, down 1.54% over the past 24 hours, according to BeInCrypto data. The current price creates a narrow margin of safety for Metaplanet’s holdings, but also highlights the unpredictable volatility of the cryptocurrency market.