Matcha and the Future of Digital Identity: Petrix Barbosa Shaping a New Era of Data Sovereignty
At Paris Blockchain Week, Petrix Barbosa, founder of Matcha, shared insights into his entrepreneurial journey, technological vision, and mission to create a user-centric digital identity ecosystem.
A former venture capitalist who has led over 250 investments, Barbosa brings with him not only a wealth of experience in market analysis, but also a strong passion for blockchain technology as a tool to liberate control over personal data.
Matcha: Putting Data Control Back in the Hands of Users
Matchain is a layer 2 blockchain solution designed to address the core challenges of digital identity and data ownership. “We want to change the way people think about their online presence – not just as an identity management software, but as a step towards true data sovereignty,” Barbosa said.
The platform allows users to have a single digital identity that can work seamlessly between the traditional Web2 world and the decentralized Web3 environment. This is a key factor in driving blockchain adoption in everyday life.
From Investor to Builder
Barbosa said that it was his observations from his time as an investor that inspired him to create Matcha. “I saw so many projects fail not because of a bad idea, but because of a lack of real users. I wanted to create a platform that not only solved this problem, but also changed the way data and identity work on the Internet.”
Bridging Web2 and Web3
One of the highlights of Matcha is the ability to integrate Web2 infrastructure with Web3 technology. This not only makes it easy for users familiar with traditional applications to migrate to the blockchain ecosystem, but also maintains a user-friendly and highly secure experience.
“We don’t want users to feel like they have to learn everything from scratch. Matcha acts as a hidden layer behind, allowing them to interact with Web3 seamlessly without feeling complicated,” Barbosa added.
Future Growth and Expansion
Matchain has already taken the first steps in scaling with major strategic partners such as Paris Saint-Germain football club, opening the door for their technology to be introduced into the entertainment and sports sectors.
In the next two years, Matcha aims to reach millions of users globally, providing a platform that is not only secure but also extremely useful in managing personal digital identities – from social networks, healthcare, to financial transactions.
AI – The Heart of Personalized User Experience
“Blockchain is the backbone, but AI is the brain,” Barbosa said. With the integration of AI in data management and analysis, Matcha not only ensures privacy but also provides a personalized experience according to each usage context.
5-Year Vision: Digital Identity is the New Standard
Barbosa concluded with a bold vision: “In five years, Matcha will not just be a blockchain solution – it will be the new standard for digital identity management and data sovereignty globally. We want users, not platforms, to be the ones making decisions about personal data.”