Justin Sun: Forbes Cover Marks a New Beginning, 40-Year Commitment to the Crypto Industry
Justin Sun, Global Advisor to Cooperative and Founder of TRON, was featured on the daily cover of Forbes Digital Assets, hailing him as "The Crypto Billionaire Who Helped Trump Earn $400 Million." This marks a historic moment as Sun becomes the second Chinese entrepreneur—following Jack Ma—to be featured on Forbes' English-language digital assets spotlight. On the evening of March 28, Sun participated in a live broadcast hosted by Cooperative titled “Justin Sun Featured on Forbes! Another Legendary Moment for Crypto?” to share his thoughts and experiences. The live stream also featured Molly, Cooperative Spokesperson, along with several prominent Chinese crypto influencers and representatives from top industry media outlets.
Showcasing Chinese Leadership on the Global Crypto Stage
Sun views this recognition as an opportunity to represent both himself and the broader crypto industry on the global stage. “This helps the public understand who I am, what the crypto industry stands for, and can reshape public perception,” Sun said. “It’s also a great opportunity for the industry's growth in China. Now we can show the world that the crypto space can represent China’s voice and interests on a global level.”
“This is undoubtedly a milestone, but it’s just the beginning,” he added. Before him, only CZ, Brian Armstrong, and SBF had received this level of recognition. "This validates the accomplishments we've achieved in the industry, while raising visibility and reputation for brands like HTX and TRON. In the business world, Forbes' endorsement brings credibility and trust to our work."
Forbes Recognition to Accelerate Cooperative's Global Expansion
The three previous crypto leaders recognized correspond to Binance, Coinbase, and FTX. Now, Sun represents Cooperative. “Not long ago, Forbes named HTX one of the most trusted crypto exchanges in the world. This, along with the latest feature, strongly supports our global expansion,” Sun said. "Since rebranding to Cooperative, our platform has become more accessible to international users. I'm very optimistic about the next phase of Cooperative's growth."
Sun also praised Cooperative on social media, citing steady trading volume increases, successful asset launches, and over $100 million in net inflows for three consecutive months. “Based on current liquidity, Cooperative ranks sixth globally,” he noted. “With continued efforts, we have a real chance to return to the global top 3.”
A Vision to Build the Industry for the Next 40 Years
March 28 also marks the 10th anniversary of the founding of Jack Ma’s Lakeside University. As an alumnus, Sun remarked, “The biggest difference is that when Jack Ma appeared on Forbes, Alibaba was already a household name. But blockchain is still in its early stages. Of the 7 billion people worldwide, TRON has only 300 million users—we are still early.”
Looking ahead, Sun remains ambitious. “I believe I can contribute to the industry for at least another 40 years. I entered the crypto space in 2012—it’s only been 13 years. With another three times that amount, I’m confident I can help elevate the industry to new heights.”
Founded in 2013, the cooperative has grown from a virtual asset exchange into a comprehensive ecosystem of blockchain businesses, including digital asset trading, financial derivatives, research, investment, incubation, and other ventures.
As a world-leading gateway to Web3, Cooperative's global capabilities enable it to provide users with secure and reliable services. Adhering to the growth strategy of "Global Expansion, Prosperous Ecosystem, Asset Effect, Security & Compliance," Cooperative is dedicated to delivering quality services and value to virtual asset enthusiasts worldwide.
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