Gate Officially Launches New Global Brand with Gate.com Domain and Modern Logo, Aiming for the Next Generation of Cryptocurrency Exchanges
Gate – one of the world’s leading cryptocurrency exchanges – has just announced an important step in its globalization journey through the launch of the new international domain Gate.com and a completely redesigned brand logo. This is a milestone marking the strategic transformation of the platform, from a technology-led exchange to a global digital financial ecosystem with the vision of “the next generation cryptocurrency exchange”.
Strengthening the global brand after 12 years of development
The announcement was made after the Gate 12th anniversary event held in Dubai, where founder and CEO – Dr. Han – shared Gate’s long-term vision: continuous innovation, ecosystem expansion and leadership in the Web3 era.
From introducing a new Chinese name “Damen” (大门, meaning “Gate”) to unifying its global brand identity, Gate is building its image as an open platform that connects global users to the future of cryptocurrency. The highly recognizable Gate.com domain name and modern minimalist logo reflect this orientation: professional, transparent, and accessible.
From image innovation to long-term strategy
Since its launch in 2013, Gate has grown into one of the three largest cryptocurrency exchanges globally, serving over 23 million users and supporting trading in over 3,800 digital assets. With diverse products such as spot trading, futures, margin, and financial services, Gate is a symbol of stability in a volatile market.
One of the notable steps is the application of Zero-Knowledge Proof (ZKP) technology in asset reserve verification, ensuring 100% transparency. According to the latest report, Gate's total reserves exceed 10.865 billion USD, with a reserve ratio of up to 128.57%, strengthening the trust of the global community.
Three pillars of building a "new generation exchange"
Gate's new vision is implemented on three strategic pillars:
Technological innovation - Focus on upgrading user experience through continuous product improvement and application of advanced core technology.
Global compliance - Expanding the network of operations with legal licenses and certifications in many countries.
Integrated ecosystem - Expanding from the exchange to the fields of Web3, blockchain infrastructure and digital investment services.
Through these three pillars, Gate aims to become the core infrastructure platform of the global digital economy.
International Compliance Footprint: Controlled Expansion
The “Compliance as the Foundation” strategy has been vigorously implemented by Gate in recent years. The Group has obtained licenses and legal certifications in many markets such as Lithuania, Malta, Argentina, Bahamas, Gibraltar, Hong Kong and most recently Dubai.
Notably, in 2024, Gate completed the acquisition of Coin Master, a licensed exchange in Japan, expanding its influence in the Asia-Pacific region. In parallel, Gate Dubai has received an official operating license from the Virtual Assets Regulatory Authority (VARA), allowing it to provide trading services to both institutional investors and individual users in the MENA region and globally.
Long-term commitment to global users
The launch of the new Gate.com domain name and brand logo is not only a visual refresh, but also a clear statement of Gate's long-term vision: to build a modern, transparent, and highly trustworthy exchange.
Gate reaffirms its commitment to working with global users, developers, and partners to create an open, secure, and sustainable cryptocurrency future, with a focus on prioritizing user experience, applying pioneering technology, and strictly adhering to international regulations.