In a world where the lines between traditional finance (TradFi) and digital assets are increasingly blurred, YouHodler – a Swiss CeFi (centralized finance) platform – is emerging as an effective bridge between the two ecosystems. Under the leadership of CEO Ilya Volkov, YouHodler not only provides crypto custody and lending services, but is also actively shaping the future of the hybrid finance ecosystem.
DeFi – TradFi: Three Pillars of Strategic Vision
According to Ilya Volkov, the future of finance lies not in the confrontation between DeFi and TradFi, but in the intelligent integration of these models. “We believe in a future where users can move assets between ecosystems seamlessly – harnessing the benefits of traditional finance such as stability and compliance, while also enjoying the flexibility and innovation of blockchain,” Volkov said.
YouHodler currently offers crypto-collateralized lending, a “Multi HODL” feature that amplifies returns, and a multi-asset wallet, while maintaining compliance standards in Europe and Switzerland – where crypto regulations are becoming increasingly transparent.
Biggest Challenge: Building Trust Through Regulation
For Volkov, the biggest barrier to connecting TradFi and crypto is not technology, but regulation and trust from traditional investors. “For traditional finance to truly embrace crypto, they need a clear regulatory framework, licensed platforms, and banking-like risk management tools,” he said.
Therefore, YouHodler has chosen to register its operations in Switzerland and the EU, where financial transparency is highly required, while also partnering with independent auditing organizations and providing proof-of-reserve certification to enhance trust.
The future is “seamless” finance – Seamless Finance
Mr. Volkov asserted: “In the next few years, the boundaries between crypto wallets, e-banks and investment applications will disappear. Users will no longer know whether they are using crypto or fiat – the important thing is that they achieve their financial goals in the most efficient way.”
YouHodler is building the foundation for this “Seamless Finance” model – where an investor can deposit assets in USD, collateralize BTC to receive EUR, then use stablecoins to trade or invest in profitable products. All operated with just a few clicks on a single interface.
While many DeFi companies focus on automation and disintermediation, YouHodler takes a hybrid approach – integrating the best of both worlds. With a clear vision from Ilya Volkov, the platform is not just a crypto lending service, but is gradually shaping a new standard for digital finance: safe, transparent, flexible and friendly for both traditional users and seasoned crypto investors.